The monogram is created with the first three letters of the three key words in the name APM. It is integrated to the portion in which the elaborated name is rendered in the new age format, which reflects the company's disposition of new age thinking. It is rendered with a slant to suggest the force with which APM is surging ahead. The form as a whole gives sleekness in visual effect suggesting the professional efficiency of APM.

The monogram is designed using letter 'G', which starts in deep yellow and ends in solid red. The last upper stroke of the letter 'G' is transformed in the shape of a flying man. On an abstract note the unit can also be interpreted as an integration of the letters T and I, which is the acronym of APM Terminals Mumbai.

The Human Figure: represents the human face of APM. A company that cares for those associated with it. The Human Form also represents our strength which is our people who are complimented with the most advanced technology.

The Flying Man: portrays a company poised to scale greater heights.

The Ships Sheer: The slant in the ships sheer created by the red portion suggests the forward momentum of APM.

The Wave: gives a base to the whole unit, which tells us about the strength and the solidarity of APM. The curved wave suggests the flexibility of services offered by APM.

The whole unit is designed sleek to bring out the modernity of APM. The identity portrays dynamism, growth, stability and the force with which it travels ahead making it the most preferred terminal.